Get Ready for Lift-Off

8-Week Launch Cohort

Helping People Launch Their Passion Into Their Profession

Tired of Sitting on Your Big Idea? It’s Time to Make it Happen.

You’ve had an idea on your heart for too long—a business, a non-profit, a bold new venture that could change lives. But let’s face it, the gap between dreaming and doing can feel like a giant leap. Maybe you’ve thought:

“I don’t know where to start.”
“I’m afraid of making the wrong move.”
“What if it doesn’t work?”
“Can I really pull this off?”

If you’re ready to stop spinning your wheels and actually launch your idea, we’ve got you covered.

The Launch Department is a step-by-step live cohort that teaches you the proven systems to launch what you love most — and make a living doing it!

Join the waitlist

Let’s be honest: you don’t need another “good idea.”

You need a roadmap, a proven system, and a support network that will guide you every step of the way.

That’s where we come in.

COHORT

Introducing the 8-Week Live Cohort That Turns Your Passion Into Your Profession

In just 8 weeks, you’ll learn the steps to take your vision from concept to launch. But this isn’t another boring online course.

This is a live cohort where you work side-by-side with a community of like-minded doers, receiving expert coaching and actionable feedback, in real time.

Here are a few things you will learn:

Build Unshakable Confidence

Explore the basics of floral arrangement, from selecting the right tools and flowers to understanding the principles of color & texture.

Discover Your Unique Blueprint

Gain insights in the business of floristry, covering topics like sourcing, client consultations, pricing strategies, and more.

Create a Tribe of Believers

Learn how to incorporate sustainable practices into your work, from choosing eco-friendly materials to minimizing waste in your designs.

Dominate the Digital Landscape

Get a comprehensive overview of designing for events, focusing on themes, scale, and client collaboration to create arrangements.

Inspire with Vision

Stay ahead of the curve with a look at current trends in floral design, and how to continually evolve your style to keep your work fresh.

Lift-Off!

Delve into advanced techniques that can set your work apart, including intricate wiring, bouquet structuring, and the art of installations.

Let’s stop dreaming. Let’s start doing.

Whether you’re a first-time entrepreneur, a seasoned professional, or someone with a passion project that won’t quit, this cohort is designed to get you from idea to launch in just 8 weeks.

You’ve waited long enough. The world needs what only you can create. We’ll show you how to make it happen.

Join the waitlist

Meet Your Guides

Blaine Bartel
Chief Launch Architect

Blaine puts rocket fuel in his morning coffee. He lives for the launch. Going all the way back to his early twenties, when he launched a national television program - Blaine has been graced with an insane ability to get big ideas off the ground and thriving. He’s an innovator, brand specialist, funding professional and is certifiably passionate about helping others do one thing: Uncover and unleash what they were born to do.

Joel Hornstien
Chief Launch Strategist

Floral designer with a love for turning simple blooms into breathtaking arrangements. With years of experience and a knack for blending tradition with trend, I've crafted unique pieces for every occasion imaginable. My approach is hands-on and sustainability-minded, aiming not just to teach you the basics, but to inspire innovation and passion in your floral journey. Let's create something beautiful together.

Get Ready for Lift-Off

Here’s How It Works:

Step One

Clarify Your Vision

We help you dig deep and get crystal clear on your idea so you know exactly what you’re building.

Step Two

Get Real-Time Support

From live coaching to peer accountability, you’ll have the guidance you need to overcome challenges and stay on track

Step Three

Launch with Confidence

We’ll equip you with the tools, strategies, and mindset shifts that ensure you’re ready to make a real impact when you go live

What We Do

We got you covered!

Join the Community

Free

Subscribe below to follow our thinking on business, design, product development, and whatever else is on our mind. Thanks for visiting, thanks for reading.

Introduction to floral design principles
Access to foundational course modules
Basic floral tool kit included
Monthly Q&A sessions
Certificate of completion

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